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29 Agu 2009

Interviewing Web Design Firms

By Brad Dalton

Website design service can be a little difficult and distressing to hire out sometimes. Web design firms all have different policies for deciding the way layout your site and how to promote your new site. A little research before selecting the firm to work with in these areas will help to guarantee that you get the site you're after.

Website Design

You can find websites designed myriad different ways by website design companies. There are basic principles hat most designers follow regarding core placement or font size, etc. But there are no hard rules to the way a website should look.

Take a look at other companies or competitors in your industry or genre. It is safe to assume that you can build your website close to how most of those do. One thing that should be universal in web design is resolution consideration. It is still important that on any web site, design firms house most of the main content within a rectangle that is 1024 px wide by 726 px high.

Search Engine Marketing

You will hear many different ideas on search engine marketing. No one really knows all the tricks and if they did, it would change tomorrow anyway. If a web company is seeking your business, just get references, plain and simple. Ask for data. If they are helping current clients to rank, then they are obviously capable.

Search engines are always changing their methods of ranking. You never know when you will need to adjust your methods because you are slipping in the ranks. Always keep an eye on your progress and the return on your investment for any internet marketing. Avoid auto-pilot.

When it comes to web designing, companies may disagree about which format to use, how to manage your content, how to lay out your web pages and then how to promote your site. But researching these key areas will give you a great advantage. Your website is an important part of your company and your overall success.

When choosing your web design company, be thorough in explaining your expectations and in collecting from them the details of their plan to complete your website. Learning what to expect will save you money and grief and hopefully put you well on your way to expanding your business onto the web.

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