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13 Okt 2009

Use Gifts To Build Client Loyalty

By Don Wong

The fast evolving practice of giving corporate gifts is not as familiar to people as gifts given by individuals to loved ones. Companies show that they are appreciative to their clients or staff by giving away corporate gifts.

Corporate gifts are usually valuable objects, and they are often given away without any mark of the company on the item, as they are not for advertising. On the other hand, a variety of gift items are often given away for marketing purposes, such as stationery objects, storage devices, or key chains. In such cases, the items are usually marked with the company's logo before they are given away to employees or potential clients.

Similar to any other gifts, the choice of a corporate gift also depends on the person to whom the gift is to be given. Although custom and costly gift items are given to important clients of the company, the employees are usually given the same type of gift, which is generally not costly, but serves a useful purpose.

In order to reinforce and promote a good relationship with a customer or an employee of the organization, it is essential to remember that the perceived value of the corporate gift is critical. However, gift-giving is sometimes regulated by the law, so a confirmation with your legal department is worthwhile.

Planning for corporate gifts involves figuring out the expense, deciding upon the quantity of gifts, and finding out good deals available in the market for a mass purchase. This is obviously more important in case of gifts to employees, especially if yours is a large-sized business. It is important to ensure that there are enough gifts to express your gratitude to every worthy employee.

In conclusion, the practice of giving a corporate gift to your customers and employees is a good way to build strong working associations. To sum up, the pass time of gifting gifts to your staff and business clients is a great option for building and growing stronger relationships. Everyone always loves a gift.

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